Apply Now

Description:

The Retail Management and Customer Service certification course is designed to equip individuals with the essential skills and knowledge required to excel in the dynamic field of retail management while delivering exceptional customer service. This comprehensive program is available to both B.com and M.com students and it covers a range of topics, including retail operations, inventory management, merchandising strategies, sales techniques, and customer relationship management.

Course Objectives:

  • To introduce retail concepts and strategies to build a strong foundation.
  • To explore store location analysis and design principles for effective retail spaces.
  • To learn merchandise planning, pricing tactics, and efficient vendor management.
  • To study retail communication, selling techniques, and customer relationship management.
  • To understand global retail trends, including formats, online retail evolution, and international expansion strategies.

Course Fee:

Rs. 11,000/- per Year

Eligibility:
12th pass from a recognized Board
Course Duration:
3 years

Job Prospects

Chartered Accountant
Chartered Financial Analyst
Insurance Agent
Company Secretary
Stock Broker

Course Structure

Unit Ⅰ: Retail Overview and Strategy

Unit Ⅱ: Store Design and Location

  1. Store Location Analysis
  2. Store Design Principles
  3. Interior and Exterior Design
  4. Comprehensive Store Planning

Unit Ⅲ: Merchandise Planning and Pricing

  1. Assortment Planning
  2. Vendor Relationship Management
  3. Merchandise Pricing Strategies
  4. Markdown Strategies

Unit Ⅳ: Retail Communication and Service

  1. Retail Promotion Mix
  2. Retail Selling Techniques
  3. Customer Relationship Management
  4. Enhancing Customer Experience

Unit Ⅴ: Global Retail Trends

  1. Globalization and Retail Formats
  2. Changing Retail Formats
  3. Online Retailing Evolution
  4. International Retailing Entry

Fee Structure

B.Com First Year Second Year Third Year
Program fee 6,330 6,330 6,330
Apprenticeship fee 11,000 11,000 11,000
Yearly fee 17,330 17,330 17,330
Course fee 51,990