Sales, Marketing, and Customer Service
Description:
The Sales, Marketing, and Customer Service certificate course offers a comprehensive education in these vital business areas, accessible to students at any point in their degree program. This integrated certification equips individuals with essential skills for excelling in roles related to product promotion, customer relationship-building, and business growth.
Course Objectives:
- To introduce sales and marketing's role in business.
- To explore sales management and customer-centric approaches.
- To learn personal selling methods and sales planning.
- To understand sales trends, relationship marketing, and e-commerce.
- To study product decisions, branding, pricing, and customer service.
Course Fee:
Rs. 11,000/- per Year
Eligibility:
12th pass from a recognized Board
12th pass from a recognized Board
Course Duration:
3 years
3 years
Job Prospects
Chartered Accountant
Chartered Financial Analyst
Insurance Agent
Company Secretary
Stock Broker
Course Structure
Unit Ⅰ: Sales and Marketing Basics
Unit Ⅱ: Personal Selling and Engagement
- Personal Selling Approaches
- Sales Planning and Automation
- Effective Customer Engagement
- Organizational Design and Sales
Unit Ⅲ: Strategic Sales Trends
- Sales Management Information Systems
- Relationship Marketing
- E-commerce in Selling
- Challenges in International Sales
Unit Ⅳ: Product and Brand Management
- Product Mix and Line Decisions
- New Product Development
- Branding Importance and Ethics
- Positioning and Targeting
Unit Ⅴ: Pricing and Customer Service
- Price Setting Strategies
- Customer Service Excellence
- Handling Customer Feedback
- Effective Marketing Campaigns
Fee Structure
| B.Com | First Year | Second Year | Third Year |
|---|---|---|---|
| Program fee | 6,330 | 6,330 | 6,330 |
| Apprenticeship fee | 11,000 | 11,000 | 11,000 |
| Yearly fee | 17,330 | 17,330 | 17,330 |
| Course fee | 51,990 | ||
