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Description:

The Sales Management and Customer Service Certification Course is designed to provide participants with a comprehensive understanding of the principles and practices essential for effective sales management and exceptional customer service. This course equips students with the skills and knowledge needed to excel in roles that involve leading sales teams and ensuring customer satisfaction.

Course Objectives:

  • To introduce sales management and its significance in marketing.
  • To explore personal selling approaches, sales process automation, and effective sales planning.
  • To study emerging sales trends, sales information systems, and relationship marketing, and global sales challenges.
  • To understand channel management, partner selection, motivation techniques, and wholesaling functions.
  • To introduce retailing concepts, success factors, formats, and methods for enhancing customer service.

Course Fee:

Rs. 11,000/- per Year

Eligibility:
12th pass from a recognized Board
Course Duration:
3 years

Job Prospects

Chartered Accountant
Chartered Financial Analyst
Insurance Agent
Company Secretary
Stock Broker

Course Structure

Unit Ⅰ: Introduction to Sales Management

Unit Ⅱ: Personal Selling and Sales Force

  1. Personal Selling Approaches
  2. Sales Process and Automation
  3. Sales Planning and Management
  4. Sales Force Staffing

Unit Ⅲ: New Sales Trends and Channels

  1. Emerging Sales Trends
  2. Sales Management Information Systems
  3. Relationship Marketing
  4. International Sales Challenges

Unit Ⅳ: Channel Management and Wholesaling

  1. Channel Management Basics
  2. Channel Partner Selection
  3. Channel Motivation
  4. Wholesaling Functions

Unit Ⅴ: Retailing and Customer Service

  1. Introduction to Retailing
  2. Retailing Success Factors
  3. Retail Formats
  4. Customer Service Enhancement

Fee Structure

B.Com First Year Second Year Third Year
Program fee 6,330 6,330 6,330
Apprenticeship fee 11,000 11,000 11,000
Yearly fee 17,330 17,330 17,330
Course fee 51,990